The Barbie Fashionistas line, including the first ever Barbie doll to depict Down’s syndrome features.attel, the company behind Barbie, American Girl, and Uno, is rapidly expanding from toys to digital games, merchandise, and films driven by its storied IP. This summer, Mattel will debut Greta Gerwig’s, the iconic doll’s first on the big screen in her 64-year history. Barbie is just the first of 14 projects in development from Mattel’s new films division, ranging from a Hot Wheels movie with J.
, Mattel also won back the lucrative Disney Princess contract from rival Hasbro, launching new dolls this year, and has broken ground on a theme park in Arizona.
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