Foundation) and maintaining a human-first approach to business. “If a customer has a question, more often than not, they'll get to us. We're very hands-on, and this has taken us a long way,” says Pam, a former stockbroker, who joined her husband in the early 2000s and now leads the brand’s social media, engaging with the community online and responding to every single Google review.
“You have to have some separation of church and state,” says Pam. “Steve is in the office 24/7 and I am able to work from home — that provides a really good balance.” They have a few rules, too: As soon as Steve gets home, no talk about the business is allowed. If something needs to be discussed, they’ll talk about it over the phone the next morning when Steve is at the office.
Another big milestone for the couple ? The Chesterfield Shop hit its 75th anniversary in February. They celebrated with a big promotion: 75 days of savings, a flat-screen TV giveaway and bottles of sparkling wine with their special 75th anniversary logo on them. They’re planning on doing another promo for the second half of the year. “It’s important to innovate, have fun and enjoy what you do,” says Steve.