Can 'refreshing concepts' still make a splash in the international market? | allkpop

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Can 'refreshing concepts' still make a splash in the international Kpop market?

Do"refreshing concepts" from boy groups fail in the international market?

When we think of 'refreshing concepts,' we usually associate the concept with summer, brightness, and thrilling sensations like swimming pools and carbonated sodas. Groups likewere typically described as examples of 'refreshing idol groups.' However, an online forum revealed that the foreign market may not gravitate towards this kind of concept.

argued that the foreign market prefers hip-hop and powerful performance concepts, citing the success of groups like. Other netizens agreed with this statement, even suggesting that powerful concepts work better for girl groups as well overseas." was a refreshing concept that succeeded, most argued that it was" and that the concept that first brought the group to world fame was still full of powerful sounds and performances.

"My bias group always did refreshing concepts but once they switched to powerful performances, the views on YouTube went up instantly" "The reason why one would listen to and see K-Pop is for the performances, since the other genres already exist elsewhere"View

 

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