The beverage brand is making its first-ever condiment — called “Pepsi Colachup” — that is actually infused with Pepsi. The special sauce is being launched in celebration of July 4, when baseball and hot dogs are aplenty, and is enforcing the company’s belief that hot dogs are best paired with its soda. Pepsi’s Colachup might sound foul at first, but it actually has culinary credibility.
Beginning with a Pepsi reduction, the sauce is infused with a variety of ingredients such as smoked tomatoes; a blend of spices including cinnamon, thyme, oregano and paprika; plus onions and ketchup. That results in a “sweet, citrusy taste” of a crisp-tasting Pepsi, created to bring out the spicy flavor notes of a hot dog, Danzi told CNN.
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