Microsoft CEO claims Activision deal would be good for gaming industry

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Satya Nadella took the witness stand in a San Francisco federal court and said his goal is to get Activision games on as many platforms as possible, much as...

SAN FRANCISCO — Microsoft CEO Satya Nadella told a judge Wednesday that his company’s proposed $69 billion takeover of videogame-maker Activision Blizzard will be good for the gaming industry, remarks that came as he defended the deal against an attempt by federal regulators to block it.

“I love their console games, I love their PC games and I particularly love their mobile games,” Nadella said. Microsoft doesn’t yet have much of a footprint in mobile gaming. Microsoft struck the deal 17 months ago in hopes of expanding its videogame imprint beyond Xbox, which has about half the market share of the longtime industry leader Sony and its PlayStation device.

Activision CEO Bobby Kotick also testified Wednesday, asserting that there’s no business incentive to deprive Microsoft gaming rivals like Sony of the popular Activision game “Call of Duty,” because such a move would alienate the franchise’s devoted fanbase. Microsoft has hailed the deal with Activision Blizzard as a way to make popular Activision games such as “Call of Duty” more widely available.

“The harm to arises from gamers deserting our platform and going to Xbox,” said Ryan, the CEO of Sony Interactive Entertainment. Even if Microsoft followed through with a pledge to keep the game on PlayStation, Ryan said there could still be “some form of degraded experience for PlayStation gamers.”

 

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‘Call Of Duty’ Studio Opening Spain Office As Activision And Microsoft Make Case For MergerMicrosoft's $69 billion plan to acquire video game maker Activision Blizzard has been approved in Europe but U.K. and American regulators are still wary of the merger.
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