Over the last three years, e-commerce and digital platforms have proven to be a key ingredient to any business’ growth. However, Pascalle Albrecht, National Head: Commercial Card Strategy at Nedbank Commercial Banking, says businesses need to be careful and not lose the human touch when embracing e-commerce.
Post the pandemic, Albrecht says the market has seen a steady growth in e-commerce making opportunities to move your business into digital sales much clearer. In fact, a study conducted by World Wide Worx and Mastercard revealed that online sales grew in South Africa in 2022 by 35%, which brought the country’s total online retail spend to R55 billion.
"Research any previous success stories in e-commerce and there is a golden thread through them all. Know your business strategy and start small. Test and learn – don’t overwhelm the business by going big bang," says Albrecht.