Sega's COO says the company is not for sale | Engadget

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Sega's COO says the company is not for sale

at the moment, despite rampant speculation that Microsoft was about to swoop in and force a shotgun wedding between Sonic and Master Chief.big fish gobbling up everything in sight.

Microsoft’s one of the biggest fish of all and it’s been many years since Sega sat on top of the gaming throne, despite remaining a solid developer and publisher. Also, a potential merger between Microsoft and Activision Blizzard led to thewhich is ongoing. During the associated trial, it was revealed that Microsoft had many companies on its wishlist, including Sega. So the rumor mill continued unabated.

Utsumi declined to comment as to whether or not Microsoft approached Sega with an acquisition offer, but touted the “great relationship” between the two companies. This relationship has been on full display in recent years, with former Playstation exclusives from the Yakuza series to the Persona series showing up on Xbox consoles. A next-gen refresh ofThe budding corporate friendship is extremely important to Microsoft, as Sega titles are popular in Japan and, well, Xbox consoles aren’t.

 

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