An entrepreneur started a luxury fashion brand with a knock on his brother’s door and the leftovers from a car loan.
The first injection of cash came from Joe’s £2,000 in savings, along with leftovers of a loan that Joe used to get a car. Ben quit his full-time job in insurance after just one month, and set his sights on opening a physical shop. Lockdown presented huge challenges for the business with less people buying and selling, but Ben wisely used this time to “triple down” on his TikTok videos. Rather than showcasing the business’ products, he decided to tell fascinating stories from the world of luxury fashion, from the backgrounds of famous designers to controversial Vogue covers.
“Who says that you can’t like luxury things without owning luxury things? If you know the information, then you have information to support your point.” While obviously wanting their luxury goods to be sold, there will still be free Luxe Collective t-shirt and tote bags available for those unwilling or unable to buy them. A recent message he received from a fan emphasised to Ben how important this is.