In the lead-up to the bans, Canadian governments, publishers, companies and institutions have announced they’re suspending advertising on Meta’s apps — though few have targeted Google, as the search engine has been open to negotiate.Almost two weeks after Meta’s announcement, the federal government ofon Facebook and Instagram, but not Google as the company “has been open to finding a solution,” Heritage Minister Pablo Rodriguez said at the time.
That same day, the province of Quebec and several of its major cities followed the federal government’s lead in suspending advertising on Facebook. The move was made “in solidarity with the media,” said Quebec PremierThe cities of Montreal, Quebec City, Gatineau, Laval and Longueui have all ceased advertising. Montreal mayor: “Meta's refusal to share journalistic information is very concerning. Access to verified and quality information is essential.
Later on Wednesday, the University of Montreal said it will “significantly reduce its advertising on the social media platforms Facebook and Instagram” and that all ads except those “essential to the recruitment and admissions process” will be paused indefinitely “in solidarity with the media.”The government’s actions were followed by news publishers vowing the same. On July 5, CBC/Radio-Canada announced they were suspending advertising on Facebook and Instagram.
advertising from Facebook and Instagram. “Any move by Meta to circumvent Canadian law, block news for its users or discriminate against Canadian media content on its platforms, through its algorithms or otherwise, cannot be tolerated,”