The duo has previously worked together on “Big Fat Bass,” a 2011 release that appeared on Spears’ “Femme Fatale” album, and “Scream & Shout,” the lead single from Will.I.Am’s “Willpower” record. The latter was released alongside a music video that gave Spears her first entry into YouTube’s Billion Views Club. Will.i.am also executive-produced Spears’ 2013 album, “Britney Jean.”
This track will be Spears’ first release since she joined Elton John for “Hold Me Closer,” a re-imagined remix of his classic hit “Tiny Dancer.” The track earned Spears her first appearance on the Billboard charts after nearly a decade away. News of the new single comes on the heels of Spears setting a date and revealing the title of her upcoming, much-buzzed-about memoir “.” Spears’ book is slated for release on Oct. 24 and will be published by Gallery Books, an imprint of Simon & Schuster. The book is said to tell Spears’ story “on her own terms, at last,” according to the publisher’s announcement.
Spears had been living under a court-ordered conservatorship placed by her father, Jamie Spears, since 2007. Though the singer continued to work, touring and holding a Las Vegas residency, the conservatorship remained in place. Rumors spread among fans that the pop star was being held in the conservatorship against her will, spawning the “#FreeBritney” movement which ultimately led to her release.