Hollywood Reporter: Tom Cruise negotiated with movie studios over AI before the actors strike began | CNN Business

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The SAG-AFTRA union reportedly enlisted Tom Cruise to lobby on behalf of its members before talks between the Hollywood actors’ union and major film and TV studios broke down

At issue was the use of artificial intelligence, or AI. According to the report, superstar Cruise joined a negotiating session in June to discuss concerns about the use of AI to replace actors and to speak in support of stunt performers, who are also part of SAG-AFTRA’s 160,000 members. The Mission: Impossible star famously performs his own stunts. SAG-AFTRA did not respond to a request for comment on the report and a representative for Tom Cruise declined to comment.

In a statement to CNN, the AMPTP said it had offered actors “a groundbreaking AI proposal that protects actors’ digital likeness.” But SAG-AFTRA has argued that studios want to use AI to eliminate acting jobs by scanning and creating digital likenesses to use in perpetuity without fair compensation. In a press conference last week, Fran Drescher, president of SAG-AFTRA, said actors would be “in trouble” if unions and studios don’t hammer out an AI policy that works for everyone.

 

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