Big money, big names: Major League Cricket looks to crack US market

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Major League Cricket (MLC) finally got underway in the United States last week after several false starts, fuelling hopes that the sport is poised to break new ground in a huge new market on the back of the popular Twenty20 format.Five years after USA Cricket shared its plans to launch a domestic T20 tour

Major League Cricket finally got underway in the United States last week after several false starts, fuelling hopes that the sport is poised to break new ground in a huge new market on the back of the popular Twenty20 format.

Microsoft CEO Satya Nadella is co-owner of the MLC's Seattle franchise, while Washington and San Francisco franchises have strategic partnerships with the Australian states of New South Wales and Victoria. While cricket remains a niche sport in the U.S. it has been around for a long time in the country - the first international cricket match took place in New York in 1844 with the United States taking on Canada.

"Obviously before MLC, different people have tried different things," the 36-year-old, who leads the league's New York franchise, told Reuters. But the experience of rubbing shoulders with the likes of former South Africa captain Faf du Plessis and England international Jason Roy would stand them in good stead, Pollard said.

 

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