Not Good For Business? Meta's Threads Is Mobile Only

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The lack of direct messages, no hashtags, no search capability and no pinned posts have also been seen as Threads' other drawbacks.

"Navigating the landscape of new social media platforms can be both challenging and rewarding for businesses. Our study shows that while 13 percent of business owners are fully embracing Threads and intend to use it exclusively for their business, 31 percent are a bit more hesitant and plan to integrate both Threads and Twitter into their marketing strategies," explained Madeline Weirman of the creative team at B2B Reviews.

"While the Thread app is not yet fully featured it clearly has potential as a Twitter alternative — given that within five days more than 100 million users signed up to use the app," said technology industry analyst Susan Schreiner of C4 Trends. "Since its launch, more functionality has been added including a follows tab on the activity feed — but in order to break Twitter's stranglehold on power users it needs to add other functionality similar to Twitter's hashtag, which allows users to group together related posts into a single feed, and so on," suggested Schreiner.

"To succeed, it will need to work hard to attract and reassure businesses and brands that it is a safe space in which to operate and advertise, but it starts from an advantageous position, given its ability to enable brands to make use of connections they already have on their Instagram platform or Facebook," Schreiner continued."This will enable companies to easily and seamlessly scale their campaigns in Meta's network.

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