Though she technically started Mumshroom in 2018, just two months after being inspired by the street food in Taiwan, it wasn’t until 2020 – during the pandemic – that she was able to turn her hobby into a successful side business.
Utilize your network. Today’s market has become extra competitive, so don't be afraid to ask for help or collaborate with people whose expertise or talents will be of help to your business in different aspects that include conceptualization, production, and marketing. “You have to deal with professionals, Pascual-Holganza said. “You should have a lot of contacts to market your products.”
Secure your funds. There are many success stories that involve business owners struggling to find funds in the beginning. However, Pascual-Holganza advises having enough funds allows the budding entrepreneur room for experimentation in order to perfect their product. “ should be ready for some costs that will be incurred for doing a certain project.”