every economy, serving as a source of fresh ideas, products and services that propel growth and foster job creation. Whether it’s a small spaza shop or the next technological giant, entrepreneurs play an indispensable role in shaping the economic landscape and driving advancement in society.
The funding side of the business was something Naomi particularly wanted to grow because she understood the many challenges that Africa’s entrepreneurs face. “In addition, in the technology space, there’s the added complexity of introducing solutions that haven’t been seen or introduced to market yet.”
The other driver that fuelled Musi’s curiosity about incubation was the new phenomenon of the Fourth Industrial Revolution. “I knew 4IR could be a game changer for South Africa because there is the perception that Africans are consumers when in truth, we are innovators, too. I wanted to reconfigure that notion.”