Telecom industry buoyant on rising demand for data

The Philippine telecom industry remains buoyant as demand for broadband and data continues to rise.

Panlilio blamed the modest growth in sales to the higher inflation and the shift of Filipinos from home broadband to mobile due to the full opening of the economy. Smart said it would continue to drive activations and deliver more value-for-money offers to retain subscribers and drive ARPU further. Globe’s mobile data revenues went up 5 percent to P44.36 billion in the first half, while Home broadband revenue reached P12.8 billion and sales from corporate data amounted to P9.07 billion .

Globe recorded 53.72 million SIMs registered out of 86.74 million subscriber base as of December 2022. “We expect the broadband penetration in the Philippines to come from the underserved mass market,” Delgado said. The company’s Surf2Sawa prepaid offering is targeting the Class D2 market of about 9 million households. Alternatively, lower income households with more consistent income can choose to avail of BIda Fiber, Converge’s economical postpaid brand targeting the Class D1 market, which is composed of about eight million.

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