National restaurant chain Honest Burgers has announced plans to expand into the quick-service burger market. The business founded by long-term friends, Tom Barton and Phillip Eeles, who began flipping burgers out of a tiny marquee in a muddy field back in 2011, has now grown into a multi-million pound chain with over 40 restaurants nationwide, serving 80,000 burgers and 30 tonnes of homemade chips every week.
Backed by existing investors Active Partners with a further £1 million investment, the crowdfunding campaign on Crowdcube will raise capital to help Honest launch the new premium quick service brand with the first site opening in London early next year. “It’s exciting to take the brand to the next level with an ambitious plan to open more Honest restaurants, building our presence in regional cities as well as London. But we also believe that our new restaurant format can challenge the big guys in the premium quick-service burger market. We never dreamt Honest would get to where is it today, but we have big ambitions for our future and we hope our customers will join us for the ride.