in a single can, but Olipop slashes that number down to 2-5 grams, while also providing 9 grams of fiber. Each can cost about $2.49.
"I knew that if I did finish my stint in college, I'd be saddled with quite a bit of debt," says Goodwin."And I actually read the book by the Clif Bar founder [Gary Erickson] on the founding of Clif Bar, and it just dawned on me that I could go be a food or beverage entrepreneur." "I grew up drinking soda, it's one of the most ubiquitous American beverages of all time," says Goodwin."I thought, If you really want to create a healthy product that's accessible and can break through at mass scale, soda is the perfect vehicle."
They agreed to meet at a coffee shop in Palo Alto in early 2013 to discuss a potential partnership in Ben's probiotic soda company – Obi. Neither could point to a specific reason as to why Obi failed — but both Lester and Goodwin agreed that they weren't ready to quit working together.Ben Goodwin and David Lester became partners in Goodwin's probiotic soda company, Obi, in 2013.
Goodwin and Lester packed and delivered the first cans of Olipop themselves to 40 grocery stores in Northern California.