Tech companies try to take AI image generators mainstream with better protections against misuse

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Artificial intelligence tools that can conjure whimsical artwork or realistic-looking images from written commands started wowing crowds last year.

Those problems aren’t yet resolved. But now there’s a proliferation of new image generators from makers who say they’re business-ready this time.

Adobe, known for the Photoshop graphics editor it introduced more than three decades ago, was the first this year to release an AI generator designed to avoid legal and ethical problems created by competitors who trained their AI models on huge troves of images pulled off the internet. That’s why Adobe’s product, called Firefly, was built on its own Adobe Stock image collection, as well as content it has license to use. Stock contributors also are getting some compensation out of the arrangement, Greenfield said.

But if you’re a business or a creative professional thinking about using images on your website, apps, or in print layouts, advertising or email marketing campaigns, “it’s kind of a big deal,” Truog said. “You don’t want to be getting into trouble.”

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