Luxury investing is booming in South Africa, bringing passion and joy back into the investment game

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Starting off with traditional offshore investments can be a great stepping stone to expand your earning potential and perhaps fund those passion purchases

Exclusivity, legacy, heritage and wealth — these are just some of the hallmarks that make up the world of luxury investments.

This distinctly niche market made up mostly of high-net-worth and ultra-high-net-worth individuals were not only able to ride the wave of economic unpredictability, but are now gliding into more wealth and expanded streams of income through their luxury investments.Gone are the days when one reached a certain level of wealth, and automatically invested in traditional assets such as stocks and bonds.

That is where these markets and brands — be they fine wines or whiskeys, fine or contemporary art, Swiss watches, or high-end handbags — combine the idea of taking this world of luxury that appreciates in value into your home and have the added benefit of an increased asset portfolio. At the right time and price, that joy inherent in this market is proving to multiply, while also making financial sense.It is critical to note that there exists a key differentiator in terms of accessing this “new” world of luxury investment. It quintessentially lies in your ability to already be financially liquid enough to not have a major purchase such as a designer bag influence any part of your financial portfolio.

In South Africa, there is still a relatively small segment of the population partaking in the luxury investments space, but it is a trend that seems to show little sign of abating.

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