Supermarkets pledge £1bn price cuts in merger fightback

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Sainsbury's and Asda have pledged to deliver price cuts worth £1bn as they fight back against a competition ruling that has thrown their planned merger into jeopardy.

The two supermarkets also claim to have identified"significant errors" in findings by the Competition and Markets Authority which effectively block the deal unless they divest hundreds of stores or even spin off one of the brands.

They have submitted a detailed response to the report in which they have offered to sell off stores and petrol stations across both brands in order to address"reasonable concerns". But those numbers are yet to be well below the 300-plus implied by the CMA findings and closer to the 100-150 range previously pencilled in by analysts.

 

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So this merger is all about saving consumers money and not them making bigger profits. Yeah ok then we believe you!

wallop sainsburys fighting back. great news

Cost of food going up in a no deal Brexit? How will they achieve this then ? blowingthebloodydoorsoff

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