LONDON - A series of buyout funds including U.S. firms Advent and Blackstone are in talks with advertising group WPP to explore bids for a majority stake in its data analytics unit Kantar, four sources familiar with the matter told Reuters.
Hellman & Friedman and CVC Capital Partners are also working on the deal, the sources said, while industry players have so far shied away from the process. WPP, Blackstone, Advent and CVC declined to comment, while representatives at Bain Capital and Hellman & Friedman were not immediately available. Kantar, a leading player in market research, provides brand and marketing communications research for some of the world’s largest advertisers.
Private equity investors are examining the turnaround potential of a possible deal, the sources said, and would value the business at up to 10 times its earnings before interest, tax, depreciation and amortization , hoping to reignite growth within the first three years of their investment.
Isn't BLACKSTONE B.DeVoe's (Educ Sec) brother Eric Prince's company of mercenaries-the one trying to get a DOD mil outsourcing contract to replace U.S. Armed Forces in Afghanistan etc
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