There was a great video circulating on social media a while back. It was captured by the security camera of a small boutique shop, looking over the front counter.
Yes, this holds true even if you are the face of your business, you are running a personal brand, or you operate as a sole trader .As a business owner, you’re responsible for managing two financial entities: personal and business. Viewing these separately is important for several reasons. If you create a habit where you put your personal money on the line every time your business needs extra cash, you will never feel secure in your personal finances. You’ll always worry about the next business emergency that you might need to fund out of your own pocket.At first, this boundary will be scary. You’ll worry whether the business can succeed without unfettered access to your personal funds.
Well, I have some tough news for you. If you want a financially viable business, this is one of the most important, non-negotiable skills you have to learn.