Since its local relaunch two years ago, Chery SA has climbed the sales charts and plans to flood the market in 2024 with a host of new products. I’ve made no secret of my scepticism for Chinese cars. While many of my fellow motoring writers have gleefully embraced brands like Haval and Chery, I’ve droned on about quality, reliability and questionable resale value. I’ve embraced and bet on the good old German classics, the BMWs and Mercedes-Benzes, the VWs and Audis.
But try as I may to ignore the slew of Chinese cars that have in recent years flooded the market, the sales charts have been telling a different story. The motoring industry was spiralling downward this past year. In November, it registered its fourth consecutive month of decline. Not so for Chery SA, which will finish off the year showing growth of 25.1%. Globally, between January and November, the Chery brand posted 47.8% growth year on year. When Chery SA launched its Tiggo 4 Pro back in November 2021, I turned down the invite and chose to attend an event for a German brand that was running simultaneousl
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