Some EV brands making gains despite cooling market

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A report by S&P Global Mobility shows that although the EV market is cooling, market share remains consistent and some automakers are still making gains.

Headlines daily remind us that EVs aren't going to take over the world just yet, as they also tell us how automakers are responding to the next detour in the revolution. Electric vehicles aren't dead, though, andshows some EV makers are making gains within the downturn. The big-print news is that whereas new EV registrations throughout the full 2023 calendar year were up 52% over 2022, new EV registrations in January 2024 were"only" up 15% over January 2023, accounting for 7.

7% of the light-duty market, so January's numbers are about holding steady, not losing ground. When the story for the past few years has been that EVs are the present, though, holding steady is doom.still holds a massive lead over every other EV maker, its 48,757 registrations in January a 15% jump over Tesla's January 2023 tally, at the same time outdoing the combined total of the other 30 EV makers on the list.

 

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