How Leaders In High Growth Companies Use AI To Accelerate Their Competitive Advantage

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Leading companies are in a race to implement AI to hammer home their advantage over their less successful competitors, making the rate of adoption of decision-making technology swifter than the arrival of the Internet over 20 years ago.

Busy managers generate what Bruch refers to as the “acceleration trap” in which 50% of companies are in over-heated mode - they are operating at the limits to make the right choices.

The results suggest that decision-making technology will emancipate leaders from existing operational tasks to spend more time motivating their teams, developing new ideas and identifying new market opportunities. “Senior executives plan to use AI to free up time for leadership – meaning time they spend on motivating and inspiring people in their organisation, freeing up time for real people related tasks and human-centred tasks,” says Bruch.“Leaders want to focus on the future but they don’t want to do it alone,” adds Etlinger.You don’t need to be a data scientist.Take personal charge for the implementation of AI in the top management team and don’t make one expert responsible.

“Leaders who are reporting high growth and who are more actively involved in AI implementation are more likely to see AI ethics and responsible AI as a leadership imperative,” says Etlinger.“If you are not moving quickly, you will fall behind competitors,” adds Carmona.

 

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