BEIJING - People.cn, the online unit of China's influential People's Daily, is boosting its numbers of human Internet censors backed by artificial intelligence to help firms vet content on apps and adverts, capitalising on its unmatched Communist Party lineage.
In recent years, China has shut tens of thousands of websites and social media accounts that contained what it said was illegal content as well as"vulgar" and pornographic material. Its other partners include Liangziyun, a Shenzhen-based tech company that operates nearly 1,000 social media accounts and has hundreds of millions of followers.
Encouraged by surging revenue, People.cn is raising a bigger army of censors. This month, it signed a strategic deal with the government of Jinan in eastern Shandong province to help the city become China's censorship capital. ARTIFICIAL INTELLIGENCE Types of content vetted by People.cn include images, texts, music, video, apps, games, advertisements and animations, according to the company.
Content that AI has trouble recognising and information in"grey areas" such as metaphors and subtle references is left to human analysts.