The investment case for Meta Platforms gets stronger — and our price target is changing, too

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The Instagram and Facebook parent is pulling away from the digital-advertising pack.

Meta Platforms ' share gains in the advertising market are poised to accelerate this year, according to new Wall Street research — a rosy prediction that fortifies our investment thesis and suggests additional gains for the stock should be on the way. We're raising our own price target accordingly.

mountain Shares of Meta Platforms over the past 12 months. Jefferies' bullish outlook goes straight to the heart of our investment case, which Jim Cramer reiterated last week during the March Monthly Meeting. Meta "has become the premier ad destination for those trying to reach younger people, and that's who all advertisers try to reach," Jim said. "Perhaps more than Google and Amazon, it's getting the money," That didn't happen by accident.

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