GROWING up in a risk-averse non-entrepreneurial environment, Filipino children are sent to school to qualify for employment, especially overseas. But the unemployment rate is 3.5 percent, which means that there were 1.8 million jobless Filipinos in February, according to the Philippine Statistics Authority . This reality triggers the unleashing of an opportunity to seek career alternatives.
The book has the 'franchising key' — the success edge that led the respective brands to unlocking the global market. PFA celebrates the Filipino pride in franchising.From its first store at SM Megamall in 1992, the giant kiosk brand, Potato Corner, is now operating in 15 countries, with over 1,400 branches worldwide. Co-founder Jo Magsaysay asserts that Potato Corner's greatest advantage can be summed up in two factors — product universality and business model simplicity.