Millions of views, thousands of orders, then death threats: What happens when your business goes too viral?

In a series of punchy ads, slickly edited to capture attention on social media, a group of young men who may or may not be actual tradies promote a nifty ratchet strap.

The raffle was promoted on the company's website, and $10 tickets had been sold to hopeful customers. 9news.com.au does not suggest that Trades Mate did engage in any misconduct in relation to the raffle, only that certain customers alleged this.On the left, a customer's invoice showing she bought a $10 raffle ticket. On the right, after 9news.com.au asked Trades Mate about the raffle, a refund suddenly appeared in her bank account.

"They then make a complaint to Facebook and our Facebook page gets suspended, also interpreted as us disappearing."

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