The futureproof small and medium businesses embrace digital transformation, harness technology to streamline operations and adapt to changing market dynamics – focusing on agility and innovation to thrive in an ever-evolving business landscape.
The operating environment was already in flux before 2020, but the COVID-19 crisis accelerated social and technological changes that were already underway. The pace hasn’t slowed since then and seems unlikely to slacken any time soon—which means that the pandemic’s lessons in the importance of business resilience and adaptability remain as relevant as ever.
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