From its start in a Denver living to the floor of the New York Stock Exchange, Ibotta is now a $3 billion public company

Ibotta employes celebrate at the company picnic at Denver’s City Park. The company went public on Thursday night, raising $577 million. Ibotta, the Denver-based digital marketing and consumer rebate platform, raised $328 million for its investors and $198 million for itself in an initial public offering that outstripped expectations this week.

“We are off and running,” said Bryan Leach, CEO of Ibotta, which he founded in 2011 after the idea came to him on a flight back from Brazil. The company also has been generous in providing shares to its employees, who also benefitted from the offering. Having public shares makes Ibotta stock options more attractive and will help recruit top technology talent, Leach said, adding that the company has had to import a lot of its talent from other locations.

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