Agility Research & Strategy is 2021 Luxury Market Researcher of the Year

Agility Research & Strategy is Luxury Daily’s 2021 Luxury Market Researcher of the Year for its thorough examination and exploration of how luxury brands continue adapting in Asia in response to the COVID-19 pandemic.

“It takes 10 years to build a brand and that’s what we are proud of having achieved,” she said. “One that is a leader in the insights, data and consulting sector for affluent, luxury and premium brands.” In these times of turmoil, the Asian wealthy are looking for stability and liquidity. Source: Agility Research & Strategy

The definition of luxury for Chinese millionaires is aligned towards values such as freedom, health and life enjoyment. Affluents are also beginning to include sustainability as a pillar, or defining factor, of luxury.

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Luxury Unfiltered: The mistake the luxury industry is making with AILuxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
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