Former Starbucks CEO Howard Schultz expressed the need for the coffee giant to undergo a strategic overhaul after its earnings "significantly" fell short of shareholder expectations. In a LinkedIn post on Sunday, Schultz, who stepped down as interim CEO in March 2023, and from the company's board of directors a month later, spoke candidly about the company's "fall from grace," particularly in the U.S. market.
have emphasized that the company’s fix needs to begin at home: U.S. operations are the primary reason for the company’s fall from grace," Schultz said in the LinkedIn post. To start, "the stores require a maniacal focus on the customer experience, through the eyes of a merchant," he said. "The answer does not lie in data, but in the stores.
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