‘Ad industry’s self-regulation to remain despite Cha-cha’

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A lawmaker yesterday allayed fears of some sectors that the proposed economic provisions in the Constitution will remove self-regulation and editorial independence in the advertising industry.

MANILA, Philippines —

“We are focused on the ownership issue. There is no plan to disturb whatever internal arrangement existing in the ad industry like self-regulation. I will not support any proposal to change that,” Rodriguez said. During the hearing, Ad Standards Council legal counsel Rudolph Jularbal told the Senate that foreign ownership would not be a problem as long as self-regulation in the local ad sector remains in place.

Rodriguez also contradicted a statement of another Senate resource person that foreign ownership does not add value to an ad agency.

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