MANILA, Philippines —
“We did, for the YSL piece. We did very well and it sold out nationwide,” Neelam said of the YSL New Wave SL 276 Heart wore with a custom Mark Bumgarner black and white outfit to a Fendi event during Paris Fashion Week in 2022.
‘The Heart Effect’: Company attests to Heart Evangelista’s power to actually influence buyers
Heart Evangelista Nachrichten
To tap today’s Millennials and Gen Z markets, many companies have commissioned influencers as endorsers, but how effective are influencers in influencing customers’ actual purchasing decisions?