How the Dairy Industry Took Over Your Feed

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A vast constellation of celebrities, from Kelly Ripa to the McDonald’s mascot Grimace, have helped push dairy sales.

This story was originally published by Grist. Sign up for Grist’s weekly newsletter here. For the past year and a half, you may have heard a lot about butter. It started with a viral video of influencer chef Justine Doiron carefully slathering two sticks of butter directly onto a wooden cheese board, seasoning the thick layer with flaky sea salt and lemon zest, arranging torn herbs and red onion across the surface, and finally finishing the dish with flower petals and a drizzle of honey.

Read Next: A major dairy company plans to slash methane emissions — but there’s an elephant in the room In an emailed statement, a Dairy Management spokesperson told Grist that “all dairy research, promotion content and information not only complies with all regulations and standards, but also seeks to help consumers make informed decisions about the foods they choose for themselves and their families, including nutritious, sustainably produced dairy.

 

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