Mineworkers Investment Company buys into Fitch & Leedes owner Chill Beverages

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Mineworkers Investment Company buys into Fitch & Leedes owner Chill Beverages

The Mineworkers Investment Company is part of a private equity-led consortium that has bought locally based Chill Beverages, whose brands include premium mixer Fitch & Leedes and Score energy drinks.

Africa-focused private equity fund Alterra Capital Partners is leading the consortium, having partnered with the MIC and Rwanda-based Admaius Capital Partners to acquire 100% of Chill Beverages from Old Mutual Private Equity. Financial details of the transaction were not disclosed, but Chill Beverages used to be owned by Brian Joffe's Long4Life, which also owned Sorbet and Sportsmans Warehouse.

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