Your Rich BFF founder Vivian Tu has quickly emerged as one of the most prominent personal finance influencers, with millions of followers on Instagram, TikTok and other social media platforms. A former Wall Street trader, the 30-year-old shifted gears after noticing that many of her coworkers from the corporate world needed help even with basic financial tasks.
How do you make plain-vanilla investing principles appealing for the TikTok generation?In terms of getting people to actually care, I think it's showing what that money actually looks like when it's in use. Instead of saying if you save now, you get to retire a multimillionaire at 65, say, 'At 65, you get to wake up every morning, have a lemonade, hit the golf course, live in Naples, Florida — you get to live every day without being beholden to the need to make more money.