Edith Cowan University marketing course bringing together students and First Nations business owners

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A new university program brings in Indigenous business owners to engage with students — and it's having positive results for those involved.

Whadjuk Ballardong woman Rebecca Barlow has learned a fair bit in the six years since she began her fashion label Deadly Denim.

" including their views of the world in a strength-based way, and in a way to decolonise the marketing industry and higher education," she said."As educators, we are well positioned to prepare our students for multicultural, diverse workforces, while also promoting reconciliation and better outcomes by recognising the importance of Indigenous knowledge and perspectives.

Marketing student Jessie Barnes worked with Ms Barlow and Deadly Denim two years ago, picking up some design work for the company after completing the unit. "Teaching university students to have these kinds of conversations, empowers them to have these kinds of conversations once they leave uni and challenge that in institutions.""Education of our culture should be incorporated across as many fields as possible as it impacts so much whether we're discussing land management, art, history, teaching, storytelling, etc," she said."There's a saying that I really, really love: 'nothing about us, without us'.

 

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