Shortly after she started making bags as a side hobby, Anointing found success, which later became a business venture
"When I finally found my first supplier, I was exstatic, but then I soon encountered challenges because I realised that there were a lot of setbacks with relying on only one supplier. There were times when they'd run out of stock, and that would lead to delays of sometimes up to two months."Meet the 22-year-old e-commerce businesswoman who makes over R60k a day selling on Takealot
"My business was my primary source of income. So, I left substantial initial capital, and I found myself reinvesting most of my profits back into the business." Innovation has been essential for Anointing to remain ahead of the competition in a cutthroat market. At first, she benefited from the absence of direct competition in South Africa's beaded bag trend.
Anointing also expressed that working from home can be challenging. She learned early on that it was vital that personal setbacks did not affect her professional commitments. This lesson was driven home when she lost her aunt, but she still had to fulfil customer orders for essential events.
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