These three photos were used to represent employees of marketing companies owned by Nadine Spencer, a member of the Toronto Police Service Board. But the photo of the woman appears to be a stock image, and the other two are of men with no connection to either company.
A CBC Toronto investigation discovered Steinam is one of three seemingly fabricated or misrepresented employees who have appeared on the websites of BrandEQ and BrandEQ Black over the past decade. The other two involve the photos of identifiable but unaffiliated people being used to represent staff under a different name.For years, Nadine Spencer's company BrandEQ has listed employees who appear to be fabricated, or at least misrepresented.
DeMarsico said if the employees wanted to provide a statement or evidence directly, she and Spencer would ask them to do so by Tuesday evening. CBC Toronto did not hear from any of them. Small business owners might be tempted, says marketing professor Raunica Ahluwalia, but must make ethical decisions.
This photo was used to represent Lawrence Lightman on a BrandEQ page which has since been taken down. Archived versions of the website show it was used as far back as 2013. It is in fact an old photo of Dr. James Churchill, an Australian urologist. Spencer did not respond to repeated questions about the use of Churchill's photo, but maintained that Lightman is not a fabricated employee in the statements through her lawyer.
Spencer did not respond to follow up questions about why the image of the fashion designer had been used on the BrandEQ Black website since 2020. "I'm incredibly proud of the work BrandEQ has done, including successful projects for some of Canada's largest organizations."
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