Early adopters, mainstream success, buyer’s remorse — where is the EV market headed?

EVs face a lot of headwinds, including unreliable public charging and price. But a new report posits that sales will continue to grow — they’re already way up in some parts of the world.

Beyond politics, the road to EV growth is chock full of hazards, and different countries are moving at different speeds and with different levels of commitment. In the U.S. it’s a different story, where consumer interest in an EV purchase declined to 18% this year, according to , down from 23% in 2023. And nearly two-thirds reported they were unlikely to buy an EV next time they buy a car.

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