Can SF always market as chilly refuge?

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As a heat wave descends and San Francisco markets its moderate temperatures, weather experts weigh in

San Francisco has long championed itself as a temperate paradise — even if it doesn’t feel that way this week.

And, as The Wall Street Journal reported last month, The City’s tourism bureau has noticed. San Francisco travel officials told the outlet that they intentionally began promoting The City’s chill as an escape from the nationwide heat last year and plan to continue doing so this summer. “San Francisco might become more of an escape, honestly, because inland temperatures are expected to rise much faster than oceanic temperature,” said Paul Ullrich, head of climate resilience at Lawrence Livermore National Lab.The Pacific Ocean — the temperature of which generally stays between the high 40s to low 50s, with its water flowing from the Gulf of Alaska — has long served as a built-in cooling device for The City.

Ex // Top Stories Officials warn of fire risk ahead of SF heat wave, July 4 revelry Temperatures are forecast to exceed 80 degrees for much of the week beginning Tuesday “I’m confident that there is a decrease in the amount of fog that we’re getting,” he said. “But it’s very difficult to put a number on when we’re going to see significant decreases in that without knowing how much of that is connected to natural variability and how much is connected to what we do to the climate system.”

A year ago, The City announced a plan to bolster its infrastructure so it can be more resilient to the increasingly warm temperatures coming to San Francisco.

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