ADDIS ABABA — The Ethiopian Coffee and Tea Authority has announced that the direct market linkage established among coffee producers, suppliers, and exporters is enhancing the country's coffee export trade.
"Producing coffee and tea while maintaining the required quality standards is essential for boosting the country's economic performance and creating job opportunities for many citizens. In 2022, the country earned 1.4 billion dollars, and this year it has secured 1.3 billion dollars in foreign currency," he said.
Eliminating brokers from the market linkage process has significantly improved the smooth flow of coffee marketing between producers, suppliers, and exporters.
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