Tourism Malaysia tapping into growing market for alternative escapades

PUTRAJAYA: The evolving desires of travellers have led to Tourism Malaysia tapping into trends that include coffee trails, houseboat vacations and motorhome adventures.

“These include bird watching, luxury camping , fishing excursions, hiking expeditions, culinary tours and specially curated packages for weddings, honeymoons and wellness retreats,” he told The Star. “This move is expected to generate buzz and drive interest in Malaysia as a travel destination,” he said.

“The brand is set to incorporate dynamic sub-brands, showcasing the country’s nature-based adventures, cultural richness, shopping hotspots, wellness sanctuaries and eventful wonders, all reflecting the diverse essence of Malaysia,” he said.

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