Key Business Metrics Tech Leaders Should Track (And Why)

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Successful CIOs, CTOs & executives from Forbes Technology Council offer firsthand insights on tech & business.

Whether you’re a C-suite leader in a technology company or the head of a tech department, it’s important to pay attention to key performance indicators across all areas of the business. Customer satisfaction, revenue and even employee retention are all influenced by a company’s technology stack and its effectiveness, which means tech leaders can play a key role in leading the charge for improvement.members share essential business metrics every tech leader should keep a close eye on.

Focus on how well you help your customers thrive. I avoid getting overly distracted by cool tech, including AI. Our job as tech leaders is to innovate on behalf of our customers to create impact. Ideally, I can use real-time data to see our customer’s successes and failures through our product flows. Tech should be transformative for businesses and help them succeed in ways they didn’t expect. -

As a tech leader, I prioritize customer satisfaction. Happy customers are loyal customers, fueling long-term growth through repeat business and positive word-of-mouth. Customer satisfaction also guides product improvement and boosts team morale. - I focus on metrics specific to the teams we support and those that drive business impact. For example, we monitor the “deflection rate” for our GenAI-powered customer service application, which is the number of inquiries resolved through self-service channels. This measures our AI’s effectiveness, highlights optimization areas and informs data-driven decisions to streamline operations and customer satisfaction.

In a transaction business like ours, revenue is paramount. Strong revenue enables us to enhance products, improve services, invest in our team and broaden our influence. It reflects user satisfaction and market acceptance, affirming our strategy for sustainable growth and customer-centric innovation. -

As a CEO in the laboratory information systems sector, one business metric I prioritize is customer satisfaction. In the lab industry, where precision, reliability and efficiency are crucial, high CSAT scores are vital. They correlate with client retention and loyalty and drive our ability to innovate effectively. CSAT reflects our dedication to creating exceptional value and strong client relationships.

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