Never underestimate the desire to score a good bargain. 'Steep discounting has been the story of e-commerce so far this year, as consumers look to get the most value out of their dollar,' said Vivek Pandya, lead analyst at Adobe Digital Insights, in an email announcing that Tuesday was the biggest online shopping day of the year so far. Lured in by industry-wide deals to compete with Amazon 's two-day Prime Day event, consumers spent $7.
Previously, the firm estimated shoppers would ring up $14 billion in sales this year on Tuesday and Wednesday, which would be a 10.5% gain year over year. The promotional event has become a key way for retailers to launch the back-to-school shopping season, and this year is no different, with brisk sales of backpacks and kids apparel. Pandya also said there was increased demand for electronics and apparel on Tuesday. Those categories have seen more modest growth in recent months, he said.
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