In ‘Die Hot With a Vengeance,’ Sable Yong Calls Out Beauty Industry B.S.

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“Anti-aging is a hilarious term because it is so foolishly false. You will age, whether you use that cream or not.”

Sable Yong is no stranger to the emotional rollercoaster that is beauty culture. She understands the thrill of ordering a trendy new product and romanticizing its impact on your life; she has firsthand knowledge of how a new hair color and fresh cut can provide a jolt of confidence.

to selling products that are more indicative of your identity. We’re made to think if we have that hyped-up thing, we’ll be a better person. That type of advertising is so insidiously effective, because it appeals to our sense of self-worth in a way that telling you that you’re ugly never will. It’s morbid because you’re investing in your own downward spiral if you buy into it. This is all coming for us if we continue to live, so we should be really invested in destigmatizing age and celebrating wisdom. Especially for women, who are still broadly objectified and valued upon their appearance, their fertility, their fuckability. That’s bullshit.

 

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