Nikon President Believes RED Acquisition Will Increase Market Share

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In a new interview, Nikon's president reiterates the company's plans to integrate RED tech into Nikon cameras.

that Nikon and RED engineers had already begun working with each other, but that a new camera using both Nikon and RED technology was still ” a few years” out. Developing new cameras takes a long time, after all.

“Sales in China have grown to a level similar to those of Europe, while growth is big in emerging countries such as those in South Asia,” Tokunari explains.writes, “Japan’s Nikon Corp. aims to expand its market share for cameras by utilizing the video technologies of a U.S. movie camera company it acquired in spring, President Muneaki Tokunari has said.”that “Future products will be a kind of combination of each’s strong technologies.

In the shorter term, Nikon is actively investigating ways to support 16-bit REDCode RAW in its existing Nikon Z cameras, like the Z8, Z9, or new Z6 III. “Please expect something, not soon, but in the near future,” Ikegami said in April.

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